1ST LETTER TO PEPSICO, INC.

PEPSICO, INC. -- Corporate Responsibility? We shall see and to what degree.

There's a huge supergraphics' of Tropicana, a division of Pepsico, Inc. illegally splashed across the north facing facade of our 6 story building.

If you are new to this blog and don't have a clue to what's going on, review the postings or go to the blog archive on the left column and get acquainted with the details.

Yesterday I drafted a critical letter to Pepsico, Inc and sent it out. FYI -- I sent a carbon copy (Cc:) to the media and prominent city officials including the Mayor. To keep the blog updated, I want to share this letter with you:

Dear Jamie Stein, Dave DeCecco, and Bonin Bough:

The following letter is of a critical nature. I urge you to investigate immediately and take action.

2/2/09

Jamie Stein
Director, Public Relations
(312) 821-2017
jamie.stein@tropicana.com

Dave DeCecco
Director, Media Bureau
(914) 253-2655
dave.dececco@pepsi.com

Bonin Bough
Director, Social Media
(914) 253-3058
bonin.bough@pepsico.com

Make certain this document gets Cc: to the following corporate officers of Pepsico:

Indra K. Nooyi, C.E.O.

Michael D. White, C.E.O., PepsiCo International & Vice Chair, PepsiCo

Mitch Adamek, Sr. V.P. & Chief Procurement Officer

Peter A. Bridgman, Sr. V.P. and Controller

Richard Goodman, C.F.O.

Wahid Hamid, Sr. V.P., Corporate Strategy & Development

Julie Hamp, Sr. V.P., Communications

Mehmood Khan, C.S.O.

Lionel L. Nowell III, Sr. V.P. and Treasurer

Ronald C. Parker, Chief Diversity and Inclusion Officer

Larry D. Thompson, Sr. V.P., Gov Affairs, Gen. Counsel & Sec.

Cynthia M. Trudell, Sr. V.P. & C.P.O.

= = = = = = = = = = =

I'm not certain if you are aware of the illegal activity your company Pepsico, Inc is involved in and also endangering the lives of hundreds if not thousands of citizens in Los Angeles. I first direct you to a recent post dated Thursday, Jan. 9th from the blog at www.10801takesigndown.blogspot.com that concerns your company:

Tropicana -- Is a division of PEPSICO, INC.

Now we have to add Pepsico, Inc. makers of Pepsi, Frito Lay, Gatorade, Quaker Oats to name a few to our list that needs to know that they have crossed the line.

The CEO of Pepsico, Inc is Indra Nooyi.

The public would like a statement from Pepsico, Inc.
Respond to the following questions:

Do you know that this particular sign is illegal?

Do you know that this sign is endangering the occupants of an entire 6 story building?

Do you have other supergraphics that drape over buildings with windows?

Do you ever check with fire and building & safety agencies before you put up signs like this?

Regarding this sign: Refer to the enclosed documents and the fire code violations.

Posted by David Allan, D.C. at 12:02 PM 0 comments

Labels: Pepsico Inc

FIRE CODE VIOLATIONS HANDED DOWN

Before we spoke of the fire code violations...
Now we have the documentation.

Page 1

From the
City of Los Angeles Department of Fire
Fire/Life Safety Violation

To:
Forshee-Agapay, Lois
DBA National Investment Company
10801 National Blvd.
L.A., CA 90064

Notice # 33666
Notice Date: 01/22/09
Reinspect date: 01/29/09

Council District: 05

Address of Violation: 10801 National Blvd., Los Angeles CA 90064

Responsible Party: (310)475-5779; Emergency phone: (310)476-0407

Violations:

1. LAMC SEC. 57.12.02 OBSTRUCTIONS
A. No person shall install or maintain any wire, barbed wire, razor ribbon, fence, cable, arial, antenna, or other obstruction on any building roof, parapet wall, or openings in an exterior wall required for fire department access, in such a manner as to obstruct access or egress, or cause a hazardous condition in the event of a fire or other emergency.

2. LAMC SEC. 57.22.01 GENERAL USE OF COMBUSTIBLE DECORATIONS AND RESTRICTIONS ON WEARING APPAREL
A. No person shall install, maintain, or use for the purpose of decoration any drape, hanging curtain, drop, vegitation, bunting, cotton batting, plastic cloth, textile, excelsior, paper, or other combustible material that would tend to increase the fire and panic hazard in any building or premises to which the public is admitted or invited. Decorative materials shall be noncombustible, flam-retardant, or shall be treated and maintained n a flame-retardant condition by means of a flame-retardant process approved by the state fire marshal in accordance with Title 19, L.C.A.C.

Page 2

Page 2 consisted of a section for observations, comments and compliance notes -- This was left blank.

Other pertinent info reads:
Failure on your part to comply with this notice on or before 01/29/09 will subject you to penalties prescribed by ordinance. A Reinspecting of the premises will be made for full compliance, noncompliance with this order shall result in a noncompliance fee based upon a fire inspector's total hourly rate, two hour minimum charge, for each reinspection required. Current minimum charge is $300 per reinspection.

For additional information phone: (213)473-7772.

By order of the chief engineer and general manager -- Inspector John Conneally.

There are signatures, both by the building manager and the inspector dated 1/22/09.

Tropicana Contacted Again

We spoke today with Maureen and she forwarded our message along. She gave me the same sour email that leads to nowhere. I have another one here we will try: tropicanamedia@tropicana.com.

What we are asking for is a response from Tropicana as to why they would be involved with such an ad campaign?

Did they even consider checking with the fire department to see if this was safe?

Do they now know that their supergraphics' is in violation with the LAFD?

Do they know they are part of this insult that is endangering lives of an entire 6 story building? We are asking for a statement that the global community can review.

We are waiting Tropicana for your response.

L.A. Fire Dept cites owners with fire code violations

TOUCHDOWN!!

Goooooooooooal or however you like to celebrate...


I spoke with Inspector Conneally today and he was the individual that came to inspect the building from the LAFD.
He said that the fire department has deemed the supergraphic to be a fire hazard and issued a fire code violation. I have not yet seen the document, so let's wait for the official wording of this violation. They are passing on their findings to the department of building and safety.

We are far from seeing this thing over. I anticipate that the owners will do whatever they can do legally to have this supergraphic up.

I hope you can witness how the almighty dollar in the hands of these power players has put an entire building of folks at risk and endangering all the lives of this building.



We need to keep the pressure up and reclaim this injustice.

Let your voice be heard:

Contact:

Tropicana:
800-237-7799 -- Don't have an email on them (But you can post a message on their website here) -- their office is closed for the weekend.

National Investment Company (NIC):
Since I don't know the owners and don't have their info -- contact the building manager:
Lois Forshee (310) 475-5779 lois4she@redwire.net

World Wide Rush -- Barry Rush, owner:
(can't find their website) 800-9861866

We welcome your comments.