1ST LETTER TO PEPSICO, INC.

PEPSICO, INC. -- Corporate Responsibility? We shall see and to what degree.

There's a huge supergraphics' of Tropicana, a division of Pepsico, Inc. illegally splashed across the north facing facade of our 6 story building.

If you are new to this blog and don't have a clue to what's going on, review the postings or go to the blog archive on the left column and get acquainted with the details.

Yesterday I drafted a critical letter to Pepsico, Inc and sent it out. FYI -- I sent a carbon copy (Cc:) to the media and prominent city officials including the Mayor. To keep the blog updated, I want to share this letter with you:

Dear Jamie Stein, Dave DeCecco, and Bonin Bough:

The following letter is of a critical nature. I urge you to investigate immediately and take action.

2/2/09

Jamie Stein
Director, Public Relations
(312) 821-2017
jamie.stein@tropicana.com

Dave DeCecco
Director, Media Bureau
(914) 253-2655
dave.dececco@pepsi.com

Bonin Bough
Director, Social Media
(914) 253-3058
bonin.bough@pepsico.com

Make certain this document gets Cc: to the following corporate officers of Pepsico:

Indra K. Nooyi, C.E.O.

Michael D. White, C.E.O., PepsiCo International & Vice Chair, PepsiCo

Mitch Adamek, Sr. V.P. & Chief Procurement Officer

Peter A. Bridgman, Sr. V.P. and Controller

Richard Goodman, C.F.O.

Wahid Hamid, Sr. V.P., Corporate Strategy & Development

Julie Hamp, Sr. V.P., Communications

Mehmood Khan, C.S.O.

Lionel L. Nowell III, Sr. V.P. and Treasurer

Ronald C. Parker, Chief Diversity and Inclusion Officer

Larry D. Thompson, Sr. V.P., Gov Affairs, Gen. Counsel & Sec.

Cynthia M. Trudell, Sr. V.P. & C.P.O.

= = = = = = = = = = =

I'm not certain if you are aware of the illegal activity your company Pepsico, Inc is involved in and also endangering the lives of hundreds if not thousands of citizens in Los Angeles. I first direct you to a recent post dated Thursday, Jan. 9th from the blog at www.10801takesigndown.blogspot.com that concerns your company:

Tropicana -- Is a division of PEPSICO, INC.

Now we have to add Pepsico, Inc. makers of Pepsi, Frito Lay, Gatorade, Quaker Oats to name a few to our list that needs to know that they have crossed the line.

The CEO of Pepsico, Inc is Indra Nooyi.

The public would like a statement from Pepsico, Inc.
Respond to the following questions:

Do you know that this particular sign is illegal?

Do you know that this sign is endangering the occupants of an entire 6 story building?

Do you have other supergraphics that drape over buildings with windows?

Do you ever check with fire and building & safety agencies before you put up signs like this?

Regarding this sign: Refer to the enclosed documents and the fire code violations.

Posted by David Allan, D.C. at 12:02 PM 0 comments

Labels: Pepsico Inc

LIVES STILL AT RISK AT 10801

Alarmist, Overblown... you be the judge.

In lieu of an order from the fire department to take his Mega Supergraphics' Sign down, and a cry from the City of Los Angeles including a 23 count criminal complaint handed down by City Attorney Rocky Delgadillo last Friday, owner Frank Rahban of 10801 National Blvd. in Los Angeles, continues to defy the order.

When this supergraphic (thank Pepsico, Inc. for being part of this) went up on Tues. evening, Jan. 13th, common sense told us, this can't be a safe thing to drape across the building.

We took action and the fire dept. came and cited the building and told them the sign had to be removed by Thurs. Jan 29th -- YES!

The L.A. Times took action and splashed a front page story about this problem on Tues. Jan. 20th -- YES!

The city took action and held a press conference joined by the media -- Council member Jack Weiss and City Attorney Rocky Delgadillo on Wed. Jan 28th right at the foot of 10801 -- YES!

The city again took action and filed criminal charges against the owner and others for defying the order to take down the sign on Fri. Jan. 29th -- YES!

Once again, it's obvious that the laws are not strong enough to prevent this injustice even when lives are at stake.

We're asking for more media coverage right now.

Also, we're also asking for the 41st mayor of Los Angeles, Antonio R. Villaraigosa to step forward.

Tropicana Contacted Again

We spoke today with Maureen and she forwarded our message along. She gave me the same sour email that leads to nowhere. I have another one here we will try: tropicanamedia@tropicana.com.

What we are asking for is a response from Tropicana as to why they would be involved with such an ad campaign?

Did they even consider checking with the fire department to see if this was safe?

Do they now know that their supergraphics' is in violation with the LAFD?

Do they know they are part of this insult that is endangering lives of an entire 6 story building? We are asking for a statement that the global community can review.

We are waiting Tropicana for your response.

1st email sent to Tropicana

We just sent out the last post to Tropicana and told them that they are part of a huge injustice going on in Los Angeles.

Now that we know their sign is in violation of the fire codes, they are part of the power players that are endangering the lives of citizens occupying an entire 6 story office building in Los Angeles. BTW -- there was a fire in our building some years ago.

We asked them for a statement and will post their comments as soon as they come in.

L.A. Fire Dept cites owners with fire code violations

TOUCHDOWN!!

Goooooooooooal or however you like to celebrate...


I spoke with Inspector Conneally today and he was the individual that came to inspect the building from the LAFD.
He said that the fire department has deemed the supergraphic to be a fire hazard and issued a fire code violation. I have not yet seen the document, so let's wait for the official wording of this violation. They are passing on their findings to the department of building and safety.

We are far from seeing this thing over. I anticipate that the owners will do whatever they can do legally to have this supergraphic up.

I hope you can witness how the almighty dollar in the hands of these power players has put an entire building of folks at risk and endangering all the lives of this building.



We need to keep the pressure up and reclaim this injustice.

Let your voice be heard:

Contact:

Tropicana:
800-237-7799 -- Don't have an email on them (But you can post a message on their website here) -- their office is closed for the weekend.

National Investment Company (NIC):
Since I don't know the owners and don't have their info -- contact the building manager:
Lois Forshee (310) 475-5779 lois4she@redwire.net

World Wide Rush -- Barry Rush, owner:
(can't find their website) 800-9861866

We welcome your comments.

Advice from Dennis, Pres., Coalition to Ban Billboard Blight

I just saw your blog for the first time today. Kudos on fighting against
this kind of outrage, which is unfortunately becoming more and more common
as rogue sign companies and greedy building owners show utter disregard for
tenant safety and rights as well as the visual landscape of the city. The
more people both inside and outside the buildings raise their voices the
more likely it is we can get some action.

I have a few possibilities for you and others to consider.

One is to contact the public relations departments of the companies
involved--in your case, Tropicana.
Another is to write to U.S. District Court Judge Audrey Collins and ask her
why she would enjoin the city from taking any action against World Wide
Rush in this location when there are serious questions of fire safety
involved with these unpermitted installations. Not that you should expect
a reply, but her court is hearing a suit by another supergraphic company
asking for injunctions for 118 locations, and the city is arguing that such
an injunction could endanger public health and safety.

If you want to get regular notices on these and other signage issues facing
the city, I'll add you to our e-mail list. And thanks for the link to our
website. There is strength in numbers.

Dennis Hathaway
President, Coalition to Ban Billboard Blight
www.banbillboardblight.org