1ST LETTER TO PEPSICO, INC.

PEPSICO, INC. -- Corporate Responsibility? We shall see and to what degree.

There's a huge supergraphics' of Tropicana, a division of Pepsico, Inc. illegally splashed across the north facing facade of our 6 story building.

If you are new to this blog and don't have a clue to what's going on, review the postings or go to the blog archive on the left column and get acquainted with the details.

Yesterday I drafted a critical letter to Pepsico, Inc and sent it out. FYI -- I sent a carbon copy (Cc:) to the media and prominent city officials including the Mayor. To keep the blog updated, I want to share this letter with you:

Dear Jamie Stein, Dave DeCecco, and Bonin Bough:

The following letter is of a critical nature. I urge you to investigate immediately and take action.

2/2/09

Jamie Stein
Director, Public Relations
(312) 821-2017
jamie.stein@tropicana.com

Dave DeCecco
Director, Media Bureau
(914) 253-2655
dave.dececco@pepsi.com

Bonin Bough
Director, Social Media
(914) 253-3058
bonin.bough@pepsico.com

Make certain this document gets Cc: to the following corporate officers of Pepsico:

Indra K. Nooyi, C.E.O.

Michael D. White, C.E.O., PepsiCo International & Vice Chair, PepsiCo

Mitch Adamek, Sr. V.P. & Chief Procurement Officer

Peter A. Bridgman, Sr. V.P. and Controller

Richard Goodman, C.F.O.

Wahid Hamid, Sr. V.P., Corporate Strategy & Development

Julie Hamp, Sr. V.P., Communications

Mehmood Khan, C.S.O.

Lionel L. Nowell III, Sr. V.P. and Treasurer

Ronald C. Parker, Chief Diversity and Inclusion Officer

Larry D. Thompson, Sr. V.P., Gov Affairs, Gen. Counsel & Sec.

Cynthia M. Trudell, Sr. V.P. & C.P.O.

= = = = = = = = = = =

I'm not certain if you are aware of the illegal activity your company Pepsico, Inc is involved in and also endangering the lives of hundreds if not thousands of citizens in Los Angeles. I first direct you to a recent post dated Thursday, Jan. 9th from the blog at www.10801takesigndown.blogspot.com that concerns your company:

Tropicana -- Is a division of PEPSICO, INC.

Now we have to add Pepsico, Inc. makers of Pepsi, Frito Lay, Gatorade, Quaker Oats to name a few to our list that needs to know that they have crossed the line.

The CEO of Pepsico, Inc is Indra Nooyi.

The public would like a statement from Pepsico, Inc.
Respond to the following questions:

Do you know that this particular sign is illegal?

Do you know that this sign is endangering the occupants of an entire 6 story building?

Do you have other supergraphics that drape over buildings with windows?

Do you ever check with fire and building & safety agencies before you put up signs like this?

Regarding this sign: Refer to the enclosed documents and the fire code violations.

Posted by David Allan, D.C. at 12:02 PM 0 comments

Labels: Pepsico Inc

LIVES STILL AT RISK AT 10801

Alarmist, Overblown... you be the judge.

In lieu of an order from the fire department to take his Mega Supergraphics' Sign down, and a cry from the City of Los Angeles including a 23 count criminal complaint handed down by City Attorney Rocky Delgadillo last Friday, owner Frank Rahban of 10801 National Blvd. in Los Angeles, continues to defy the order.

When this supergraphic (thank Pepsico, Inc. for being part of this) went up on Tues. evening, Jan. 13th, common sense told us, this can't be a safe thing to drape across the building.

We took action and the fire dept. came and cited the building and told them the sign had to be removed by Thurs. Jan 29th -- YES!

The L.A. Times took action and splashed a front page story about this problem on Tues. Jan. 20th -- YES!

The city took action and held a press conference joined by the media -- Council member Jack Weiss and City Attorney Rocky Delgadillo on Wed. Jan 28th right at the foot of 10801 -- YES!

The city again took action and filed criminal charges against the owner and others for defying the order to take down the sign on Fri. Jan. 29th -- YES!

Once again, it's obvious that the laws are not strong enough to prevent this injustice even when lives are at stake.

We're asking for more media coverage right now.

Also, we're also asking for the 41st mayor of Los Angeles, Antonio R. Villaraigosa to step forward.

Campaign Contributions and Conflicts of Interest

We bring your attention to an article that just came up regarding Council member Jack Weiss. See Jack Weiss Took Dough From Outdoor Ad Pushers. This was posted today in the LA Weekly blog by Christine Pelisek and it raises questions as to how much impact these facts way on their public decisions.

This is a message and thoughts from Dr. Allan. I've never been active politically and I probably represent a large percentage of residents in Los Angeles. I didn't even know what district I was in or who my Representative was until now. I can't say that I am proud of this, but this is the case at this point in time. I have a busy career and never paid much attention to politics. My main concern on this issue was to stand up for myself and this injustice placed upon me and the tenants of 10801.

In this light, maybe my opinion might be more valuable to Council member Weiss than someone with the inside scoop.

First I'm gonna put myself in Jack Weiss's shoes regarding donations. I would accept a donation from anyone to help drive the campaign. The exception would be that I would not accept any money from anyone that is involved with illegal activities. So, the statement comes up in this article that Jack received money from Barry Rush of World Wide Rush. Since his sign is on our building, I feel that this guy is a bandit and would refuse his contribution. Did Jack have knowledge of Barry Rush and his illegal activities?

This is part reason most folks don't get involved politically. There's such battles that go on to get elected and it's unrealistic that you get in as a saint. There are so many issues in society that upset me and I would not feel comfortable dealing with all these battles. Hats off to the politicians that strive for justice and fight for our causes.

One thing is for certain -- Jack Weiss and the Fire Department have come to my corner and reached out to help. Council member Weiss held a press conference right at the foot of my building. He has spoken out against the injustice and has made suggestions for righting this problem.

That's more than I can say for Barry Rush (signage derelict that rapes our landscape), Pepsico, Inc (A company that promotes poison to the public), and Frank Rahban (real estate lawful low life).

We welcome your comments.

VIDEO:JACK WEISS PRESS CONFERENCE AT 10801

Here's a video of the entire press conference (approx. 10 minutes)


City Officials say the ad covering 10801 must come down today!

THIS SUMS UP THE PRESS CONFERENCE: As far as the fire hazard issue, Fry and other LAFD members said the signs could make access to the building by firefighters impossible. "Not only is this [Tropicana] sign illegal because it was put up after the city banned new signs, it is completely a danger to the lives of people working inside of it," said Weiss.

Legal proceedings against the Westwood Blvd building's owner, Frank Rahban, will start if the Tropicana sign doesn't come down by tomorrow, according to City Atty. Rocky Delgadillo.

The news conference was called by Councilman Jack Weiss, a candidate for city attorney who recommended higher fines for property owners caught erecting unpermitted supergraphics. The maximum fine is $2,500 a day.

"We should make it a very clear business decision for them that even one day of an illegal sign costs them money," he said.

David Zahniser from the L.A. Times covered the story -- See L.A. Fire Officials Order Removal of More Supergraphics.


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Too bad -- The folks that really needed to hear this info were not present -- The Frank Rahban and the owners of 10801, Lois Forshee-Agapay (building manager) and Joe Agapay, Tropicana and Pepsico reps and Barry Rush of World Wide Rush Signage.

In a statement, Attorney Joe Agapay say that the occupants of our building are not at any greater risk since this tarp went up. Well Capt. Kurt Fasmer of the LAPD at the meeting has a different viewpoint and said that Joe just doesn't understand the fire codes.

Also this can be seen and distributed on YouTube.