First some background and a little history. 10801 National Blvd, sits facing the 10 fwy just off of the Overland/National Exit. I'm not certain when it was built, but I know it was designed by famous architect Edward D. Stone and originally built by Kaufman & Broad -- builders that used to occupy part of the 6th floor. As far as I know, the building is owned by National Investment Company (unverified). This building has some very unusual features that I feel are unique and worth mentioning. Instead of a building with the outside frame flush with the windows, there are vertical columns in between the windows and the windows span the length of the vertical clearance of the rooms and are approximately 8 feet tall and 3 feet wide. These extra large windows are truly remarkable and the views looking over the freeway are gorgeous facing Westwood Village, Century City, the Santa Monica Mountains and more depending where your suite is located. I've been in this building over 15 years and have enjoyed the view until now.
Without any warning or permission, the owners completely covered up this huge 6 story building and all the windows facing the Santa Monica Fwy with an orange juice ad. I have no idea how large this is, but it's one of the largest super billboards I've ever seen.
Over the last few weeks, I saw the long platforms behind our building and I was anticipating having our windows washed -- They have been very dirty for some time now. To my amazement, I walked into my suite today (Wed. Jan. 14th) to find all my windows covered. In one room, half of the signage is orange and also a big seam going down vertically. Now the windows are not only dirty, but covered up. I conduct my business with the blinds up and everyone that visits gets to enjoy the view. Now there's no way I can now open the blinds because of how ugly it is inside.
The bottom line for this insult is greed. There's no regard for anyone or anything except for the linings of their own pockets.
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Here are some action steps I'm taking and I suggest you do the same:
- If you have not done so yet, send a complaint letter to Lois the building manager. Her email is email@example.com
- Contact the fire department and file a complaint
- Contact Banbillboardblight.org for more info
- Contact city councilman:
District 1 - Ed Reyes City Hall Office (213)-473-7001
200 N. Spring Street, Rm 410
- Contact city councilwoman:
District 2 - Wendy Greuel
- Let's find out if there's an attorney that would represent us
- Review Sign Ordinance of Los Angeles for our benefit
My first thought would be to hold the rent. If we all collectively held the rent, we would attract some nice attention. I would like some feedback here. I will keep the communication lines open so all of us can have a voice.
There's power in numbers and I say we fight back!
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