2/3/09
Jamie Stein
Director, Public Relations
(312) 821-2017
jamie.stein@tropicana.com
Dave DeCecco
Director, Media Bureau
(914) 253-2655
dave.dececco@pepsi.com
Bonin Bough
Director, Social Media
(914) 253-3058
bonin.bough@pepsico.com
Make sure to Cc: the following corporate executives:
Indra K. Nooyi, C.E.O.
Michael D. White, C.E.O., PepsiCo International & Vice Chair, PepsiCo
Mitch Adamek, Sr. V.P. & Chief Procurement Officer
Peter A. Bridgman, Sr. V.P. and Controller
Richard Goodman, C.F.O.
Wahid Hamid, Sr. V.P., Corporate Strategy & Development
Julie Hamp, Sr. V.P., Communications
Mehmood Khan, C.S.O.
Lionel L. Nowell III, Sr. V.P. and Treasurer
Ronald C. Parker, Chief Diversity and Inclusion Officer
Larry D. Thompson, Sr. V.P., Gov Affairs, Gen. Counsel & Sec.
Cynthia M. Trudell, Sr. V.P. & C.P.O.
As promised, I've sent you the criminal complaint against the owners of the building, the building manager, and the signage company. It appears that you are off the hook on these measly misdemeanor charges, but I know you can appreciate the bigger picture here.
It's your corporate funds that fuel this illegal activity and we are going to stand strong and raise our voices to big corporate sponsors and tell them that it is not acceptable to endorse advertising that endangers the lives of American Citizens. You will find another way to advertise and that is what we want.
You have a corporate responsibility to respond to this letter and as each day goes by, it will send the message that big business like yours is above the law and not interested in the welfare of the very people you are advertising to. In all fairness, we are aware that you are just receiving this document and will need a little time to evaluate and have the proper channels to review this documentation.
The first step I would like from Pepsico Inc. is to reply to this email with an acknowledgement. Acknowledge this has been received along with a date when our questions in the first email will be answered.
All of our correspondences will be posted to the www.10901takesigndown.
"How we do the little things, is how we do everything".
Sincerely,
Dr. David Allan
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