Thursday, February 5, 2009

2nd Letter From Tropicana/Pepsico, Inc.

We heard from Tropicana today, their 2nd letter to us.

date: Thu, Feb 5, 2009 at 2:00 PM
subject: A Message from Consumer Relations 011880789B

Dear David,

Thank you for your email message.

Can you please provide us with more information regarding your email. Which product is on the sign and where is it specifically located?

can be assured that I will share your feedback with the appropriate people here at headquarters.

Thanks again for writing. We greatly appreciate your friendship and support.

Stephanie White
Consumer Relations Representative

Our Response:

from: Dr. David Allan <>
cc: Larry Jabbonsky <> , Jamie Stein
date: Thu, Feb 5, 2009 at 11:14 PM
subject: Re: A Message from Consumer Relations 011880789B

Dear Stephanie-

You've got to be kidding with this response! Did you bother to read my message? Do you know that I sent you an web address that contains more than you probably want to know about this very serious matter?

...And why would you assume that I want to be your friend or offer you support? My recommendation is to truly read a letter that comes in first before you send out an automated lame response like this.

Oh, and the appropriate person at headquarters to address this issue is the C.E.O. of Pepsico, Inc. - Indra K. Nooyi. I'm not writing to you about a pepsi bottle that has a defective cap, I'm writing about a company you work for that is endangering thousands of citizens in Los Angeles.

Once again I'm gonna refer you to for all the details and then I suggest you move this letter to the front of the line unless you don't mind participating in a public relations nightmare.

FYI -- I will be forwarding you two letters that were already sent to Pepsico, Inc. I suggest you urge them to respond to our letters. Please don't send us another email with PR spin on it. We don't want to be your friend, we just want answers to our questions and to be assured that Pepsico, Inc. will not endanger lives with their advertising campaigns.


Dr. David Allan

Cc: Indra K. Nooyi, C.E.O., Michael D. White, C.E.O., PepsiCo International & Vice Chair, PepsiCo, Mitch Adamek, Sr. V.P. & Chief Procurement Officer, Peter A. Bridgman, Sr. V.P. and Controller, Richard Goodman, C.F.O., Wahid Hamid, Sr. V.P., Corporate Strategy & Development, Julie Hamp, Sr. V.P., Communications, Mehmood Khan, C.S.O., Lionel L. Nowell III, Sr. V.P. and Treasurer, Ronald C. Parker, Chief Diversity and Inclusion Officer, Larry D. Thompson, Sr. V.P., Gov Affairs, Gen. Counsel & Sec., Cynthia M. Trudell, Sr. V.P. & C.P.O

Dr. David Allan, D.C.
Spokesperson for
The Coalition for 10801 Tenant Safety & Justice
10801 National Blvd Suite 580
Los Angeles, CA 90064


  1. Hey David! You need to learn to read my friend.

    Read the settlement made between WWR and the courts again.

    The material that WWR is using is fire retardent.

    I am not questioning the legality of the sign at all, but know the material will not cause a fire to be worse.

    And just a little hint here: Pepsi Co. really does not give a crap if a sign is legal or not. You will not make one bit of a difference to them.

  2. If enough public pressure is put on them, they will have to respond -- that is the strategy. We need more media exposure and more folks writing in. I refuse to believe that we can't make a difference. Illegal signs are one thing, but endangering the public is another. Forget about the material, we have them on the obstruction issue. You can't cover windows -- that kind of a sign will never get approved and lives are in danger. We appreciate your comment.