DR. PHIL'S SIGN COMES DOWN IN 6 DAYS

We give CBS and Dr. Phil credit here. Their ad went up against the 10801 building last week, and with all the negative feedback from the public, they ordered it to come down.

Paul Fisher, attorney for World Wide Rush states in the article printed below: "We would not have posted a sign if we were not absolutely certain that it was not a hazard".

Mr. Fisher said the sign met all state and local fire safety standards.

We would like to know what does that mean? If we can get that documentaion from Mr. Fisher, we would be glad to post it. In a previous sign (Tropacana O.J. Ad -- Pepsico, Inc.) that went up on the 10801 building, the Los Angeles Fire Dept. cited the building for 2 fire code violations and put the building on a fire watch. Then when they put up another sign (CBS - Dr. Phil Show), the LAFD again cited them for fire code violations and put the building on a fire watch.

How many citations from the LAFD does the building owners and World Wide Rush have to receive before they stop putting up these hazardous signs that risk public safety? To see the fire code violations, click here.

Has Mr. Fisher had any conversations with the Chiefs or Captains.of the LAFD? We suggest that you contact Chief Fry at 213-978-3575 and he will explain the dangers that your sign poses to the occupants of 10801.

Here's the latest from the Associated Press:

Outcry spurs removal of `Dr. Phil' billboard

By Robert Jablon, The Associated Press

Updated: 02/20/2009 10:16:13 PM PST -- For Article link, click here.

An enormous advertisement for the "Dr. Phil" show was removed from the side of a West Los Angeles building after tenants complained that it blocked their view and might be a fire hazard.

At the request of show officials, the 60-by-100-foot ad was removed on Thursday night from a building on National Boulevard in West Los Angeles, less than a week after it was erected.

"We simply responded to the concerns of the tenants," Theresa Corigliano, a spokeswoman for the show, said Friday. "We would rather have folks view our show, than to block their view."

The billboard company that placed the ad on the six-story building took it down at the request of CBS and the show, said Paul Fisher, an attorney for World Wide Rush LLC.

Corigliano said she received three e-mails from tenants. However, Fisher said he understood that the network and show had received "quite a bit of e-mails and correspondence and phone calls" from people who believed the vinyl mesh sign was a fire hazard.

Fisher said the sign met all state and local fire safety standards.

"We would not have posted a sign if we were not absolutely certain that it was not a hazard," he said.

The Pennsylvania-based company has been locked in a battle with the city over so-called supergraphics, the wall-sized ads placed on the sides of more than a dozen local buildings to serve as enormous billboards.

The ads can cost more than $100,000. Fisher said that the "Dr. Phil" sign was supposed to remain up for 90 days. Because it was taken down sooner, Fisher said, the billboard company will not charge the advertisers for putting it up. He estimated the loss at tens of thousands of dollars.

City prosecutors are investigating supergraphics that allegedly went up in violation of a 90-day city moratorium on the giant signs that went into effect in December. More than 20 criminal charges have been filed against World Wide Rush, alleging fire code violations and other offenses from a juice ad that preceded the "Dr. Phil" sign.

The moratorium was put in place while the city considered new regulations to limit billboards. The Planning Commission was scheduled to consider the rules on Thursday.