CBS Decides to
To the astonishment of building tenants and just about everyone else, an illegal supergraphic went up last week on the same building that was used by the city as an example of the verboten advertisements. In late January, the building at National and Westwood Boulevard--then with a Tropicana supergraphic--was used as a press conference backdrop to talk about fire department safety concerns and how the city is looking to have stricter penalties.
Soon after, 23 counts of criminal charges were filed by City Attorney Rocky Delgadillo against the building owner, advertising company and various others connected to the building. But that didn't seem to matter--last week, the building owners let the advertising company install a new supergraphic for the Dr. Phil Show and are trying their best to preempt the charges in court.
After we asked the Dr. Phil show last week what they thought about being an unwilling participant in the middle of this controversy, they e-mailed LAist this morning saying that the billboard is being taken down as soon as possible. "We would rather have people view our shows than block their views,” a CBS spokesperson said.
===============================
From Curbed LA
All stories about "Supergraphics"
LAist.com is reporting that CBS wants to to remove the Dr. Phil sign that went up last week on that building at 10801 National Blvd. After emailing the show to see what they thought of being dragged into the supergraphic controversy, LAist.com got an email back from CBS saying that the graphic is being "taken down as soon as possible." "We would rather have people view our shows than block their views,” a CBS spokesperson wrote to the blog. The hair suite will be celebrating. [LAist.com] UPDATE: CBS may not be as altruistic as they'd have you believe. There's no confirmation on this, but this is what a commenter says: "The real reason that CBS is hurrying to take the supergraphic down is that CBS has its own billboard company, but some idiot has contracted with another advertising company to erect these illegal supergraphics. A little embarrassing; they are complicit in breaking the law, and they are giving revenues away to another company when they could be doing the advertisements in house. Last year, they had the same problem with an illegal supergraphic on Beverly Blvd. (Right across from CBS); they got that taken down pretty fast, too." The billboard company referenced is CBS Outdoor. UPDATE: Someone else disputes that commenter's theory.
Posts
No comments:
Post a Comment