Director, Public Relations
Director, Media Bureau
Director, Social Media
Larry Jabbonsky; VP, Communications
Cc to the following Corporate Folks:
Indra K. Nooyi, C.E.O.
Michael D. White, C.E.O., PepsiCo International & Vice Chair, PepsiCo
Mitch Adamek, Sr. V.P. & Chief Procurement Officer
Peter A. Bridgman, Sr. V.P. and Controller
Richard Goodman, C.F.O.
Wahid Hamid, Sr. V.P., Corporate Strategy & Development
Julie Hamp, Sr. V.P., Communications
Mehmood Khan, C.S.O.
Lionel L. Nowell III, Sr. V.P. and Treasurer
Ronald C. Parker, Chief Diversity and Inclusion Officer
Larry D. Thompson, Sr. V.P., Gov Affairs, Gen. Counsel & Sec.
Cynthia M. Trudell, Sr. V.P. & C.P.O.
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Dear Pepsico, Inc.:
In a great movie, Shawshank Redemption, Tim Robbins as Andy Dufresne was a wrongly accused man living the life of a convict at Shawshank prison. If you remember, Andy Dufresne on good behavior, received some great prison jobs including a position at the jailhouse library.
The main problem Andy faced was getting funds to stock the library shelves. Well, he was determined to get those funds one way or another. So he started a writing campaign -- is this message sounding familiar?
Well, he wrote and he wrote. When no one returned his messages, he wrote some more. Finally he broke through and got a response and got his funding for the library.
How many letters or signatures on a petition do you need before we get a response from you? How many tragedies will it take for you to address your billboard/supergraphic policies? Oh, we've created another term for the taking -- HOOT (Hazardous-Oversized-Obnoxious-Tarp).
Do you really want this campaign against your company to gather moss? Our global audience is watching your response and so is the media. We've made friends with the L.A. Times, L.A. Weekly, KABC talk radio and KFI AM640 and we will not be afraid to bend their ears.
From a PR point of view, damage control will be much easier at this stage of the game. Just address our questions in our original letter to you.
Just as Andy Dufresne, we are determined to get a response and to see appropriate corporate responsibility take place.
THE COALITION FOR 10801 TENANT SAFETY AND JUSTICE