Monday, February 9, 2009


This post will be forwarded to the following at Pepsico, Inc.:

Jamie Stein
Director, Public Relations
(312) 821-2017

Dave DeCecco
Director, Media Bureau
(914) 253-2655

Bonin Bough
Director, Social Media
(914) 253-3058

Larry Jabbonsky; VP, Communications

Cc to the following Corporate Folks:

Indra K. Nooyi, C.E.O.

Michael D. White, C.E.O., PepsiCo International & Vice Chair, PepsiCo

Mitch Adamek, Sr. V.P. & Chief Procurement Officer

Peter A. Bridgman, Sr. V.P. and Controller

Richard Goodman, C.F.O.

Wahid Hamid, Sr. V.P., Corporate Strategy & Development

Julie Hamp, Sr. V.P., Communications

Mehmood Khan, C.S.O.

Lionel L. Nowell III, Sr. V.P. and Treasurer

Ronald C. Parker, Chief Diversity and Inclusion Officer

Larry D. Thompson, Sr. V.P., Gov Affairs, Gen. Counsel & Sec.

Cynthia M. Trudell, Sr. V.P. & C.P.O.

= = = = = = = = = = =

Dear Pepsico, Inc.:

In a great movie, Shawshank Redemption, Tim Robbins as Andy Dufresne was a wrongly accused man living the life of a convict at Shawshank prison. If you remember, Andy Dufresne on good behavior, received some great prison jobs including a position at the jailhouse library.

The main problem Andy faced was getting funds to stock the library shelves. Well, he was determined to get those funds one way or another. So he started a writing campaign -- is this message sounding familiar?

Well, he wrote and he wrote. When no one returned his messages, he wrote some more. Finally he broke through and got a response and got his funding for the library.

How many letters or signatures on a petition do you need before we get a response from you? How many tragedies will it take for you to address your billboard/supergraphic policies? Oh, we've created another term for the taking -- HOOT (Hazardous-Oversized-Obnoxious-Tarp).

Do you really want this campaign against your company to gather moss? Our global audience is watching your response and so is the media. We've made friends with the L.A. Times, L.A. Weekly, KABC talk radio and KFI AM640 and we will not be afraid to bend their ears.

From a PR point of view, damage control will be much easier at this stage of the game. Just address our questions in our original letter to you.

Just as Andy Dufresne, we are determined to get a response and to see appropriate corporate responsibility take place.




  1. I am not picking sides here, but a company as big as Pepsi does not care.

    Yes, times are tough for everybody, but Pepsi knows they will survive. So, you can yell "boycott" all you want, but they will move on and I am sure continue to do work with World Wide Rush.

    I am not saying to give up, but think about this for a second... If, let's say 200 people boycott their products, do you think they care?

    Advertisers just turn a blind eye to the legalities (SP?) of outdoor advertising esp. when the locations are incredible.

    Good luck with your project!

  2. Quoting a movie to get your point across seems a bit childish.

  3. What you are is a vocal minority attempting to SCARE the public into believing this is hazardous. If you were to ask Fry if this is hazardous he would tell you it is not. Your SCARE TACTICS are transparent since the only "tragedy" would be if you were to succeed in tamping down a legitimate business under the guise of keeping the public safe. It is socialistic and anti democratic for you to try to force your views on the public through manipulative means.

  4. Thanks for your comments. Regarding scare tactics, that's not the message. I was at the press conference with Chief Fry and Captain Fasmer and they both agreed that a sign that covered our building endangered all the occupants of the building. So I have no idea where your info is coming from. Do you think I'm just making this up? Did you read the fire code violations in the blog? And what does a political bent have to do with this issue. Having these huge signs over buildings should stir many questions that will forever be debatable. That's why I'm focusing on the safety issue. It appears that it's clear cut to me. I didn't write the fire codes and I'm not the expert in this area. I'm just an "average Joe" sticking up for myself. I'm not against our govt. system, I'm just demanding that companies work within the law and keep citizen's out of harm's way. If you feel the laws and fire codes need to be changed then work on getting them changed. As far as quoting a movie, send me a better script and I'll post it.

  5. I used to live down the street from your building- right by Trader Joe's. I wish you the best of luck in getting rid of that tacky sign.

  6. What is the benefit of good architecture, and the city's finite approval process to approve design of these edifices, when we allow a landlord to capriciously elect to cover them up with any economically viable alternative they elect? Signs should have to go through the same city preapproval process as the AIA design, then permitted, before they are allowed. And if not permitted, the fines should be significantly larger than the income the owners could potentially receive.